“Design registration makes it easier to protect your design from imitation, but also allows you to manage creativity and talent as business assets“.
Creating original products, no matter how simple or complex, requires investing resources and talent in selecting the shapes, materials, colours and packaging that will be most attractive for consumers.
The appearance of a product can contribute decisively to its market success, but it is also very easily reproducible if not adequately protected.
However, while formal registration by merely filing the product’s image can appear to be something anyone can do, registration offering effective protection against imitations requires competence in the laws and rules applied to assess counterfeiting.
Our counsel on design rights relies on such competence and extends to enhancing the value of the product’s visible features according to the client’s broader objectives.
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