{"id":28783,"date":"2025-03-14T11:24:37","date_gmt":"2025-03-14T11:24:37","guid":{"rendered":"https:\/\/www.sib.it\/?p=28783"},"modified":"2025-03-12T12:25:31","modified_gmt":"2025-03-12T12:25:31","slug":"aspetti-legali-del-marketing-e-advertising-nel-food-beverage-paolo-veronesi-relatore-al-seminario-uia","status":"publish","type":"post","link":"https:\/\/www.sib.it\/en\/events\/legal-implications-for-marketing-and-advertising-in-food-beverage-paolo-veronesi-speaks-at-uia-seminar\/","title":{"rendered":"Legal Implications for Marketing and Advertising in Food &#038; Beverage: Paolo Veronesi speaks at UIA seminar"},"content":{"rendered":"<p>Our expert on intellectual property rights in the food and beverage sector <a href=\"https:\/\/www.sib.it\/en\/our-team\/paolo-veronesi\/\" target=\"_blank\" rel=\"noopener\">Paolo Veronesi<\/a> is to speak at the seminar organized by the <a href=\"https:\/\/www.uianet.org\/en\" target=\"_blank\" rel=\"noopener\">International Association of Lawyers<\/a> (UIA) with the support of the <a href=\"https:\/\/www.ordineavvocatitorino.it\/ordine\/baron\" target=\"_blank\" rel=\"noopener\">Turin Bar Association<\/a> \u201cLegal Implications for Marketing and Advertising Agreements. Providing Effective Advice to Maximize Benefits and Avoid Pitfalls. Food and Beverages as a Case Study\u201d, taking place on 14-15 March 2025 in Turin, Italy.<img class=\"alignright wp-image-28785 size-full\" title=\"Legal Implications for Marketing and Advertising\" src=\"https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/Veronesi-UIA-Food-Bev.png\" alt=\"Legal Implications for Marketing and Advertising\" width=\"450\" height=\"636\" srcset=\"https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/Veronesi-UIA-Food-Bev.png 450w, https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/Veronesi-UIA-Food-Bev-212x300.png 212w, https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/Veronesi-UIA-Food-Bev-106x150.png 106w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>The seminar aims to provide a general view of several legal aspects to be considered when analysing advertising and marketing strategies as well as contractual obligations of parties involved.<\/p>\n<p>The focus is on how to provide legal advice to clients preparing a marketing\/digital marketing campaign for food and wine products, in view of differences in legislation worldwide, in particular where alcoholic products are concerned.<\/p>\n<p>Intellectual property issues and different kinds of advertising agreements will also be a topic.<\/p>\n<p>The title of Paolo\u2019s contribution, scheduled on the event\u2019s second day, is \u201cLegal claims and jurisprudence in the F&amp;B sector: more recent cases\u201d.<\/p>\n<h2><span style=\"color: #ff6600;\">Information and registration<\/span><\/h2>\n<p><a href=\"https:\/\/www.uianet.org\/en\/events\/legal-implications-marketing-and-advertising-agreements?backlist#presentation\" target=\"_blank\" rel=\"noopener\">UIA website<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Our expert on intellectual property rights in the food and beverage sector Paolo Veronesi is to speak at the seminar organized by the International Association of Lawyers (UIA) with the support of the Turin Bar Association \u201cLegal Implications for Marketing and Advertising Agreements. Providing Effective Advice to Maximize Benefits and Avoid Pitfalls. Food and Beverages [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":28787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[15],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Legal Implications for Marketing and Advertising in Food &amp; Beverage<\/title>\n<meta name=\"description\" content=\"Legal Implications for Marketing and Advertising in Food &amp; Beverage, Paolo Veronesi to speak at UIA seminar on 15 March 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sib.it\/?p=28783\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legal Implications for Marketing and Advertising in Food &amp; Beverage\" \/>\n<meta property=\"og:description\" content=\"Legal Implications for Marketing and Advertising in Food &amp; Beverage, Paolo Veronesi to speak at UIA seminar on 15 March 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sib.it\/?p=28783\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T11:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T12:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/UIA.thmb_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"265\" \/>\n\t<meta property=\"og:image:height\" content=\"163\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ercoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sib.it\/#website\",\"url\":\"https:\/\/www.sib.it\/\",\"name\":\"\",\"description\":\"Intellectual Property since 1882\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sib.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.sib.it\/?p=28783#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/UIA.thmb_.png\",\"contentUrl\":\"https:\/\/www.sib.it\/wp-content\/uploads\/2025\/03\/UIA.thmb_.png\",\"width\":265,\"height\":163,\"caption\":\"Legal Implications for Marketing and Advertising\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sib.it\/?p=28783#webpage\",\"url\":\"https:\/\/www.sib.it\/?p=28783\",\"name\":\"Legal Implications for Marketing and Advertising in Food & Beverage\",\"isPartOf\":{\"@id\":\"https:\/\/www.sib.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sib.it\/?p=28783#primaryimage\"},\"datePublished\":\"2025-03-14T11:24:37+00:00\",\"dateModified\":\"2025-03-12T12:25:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.sib.it\/#\/schema\/person\/3988cde84153da4b745510f0712d395b\"},\"description\":\"Legal Implications for Marketing and Advertising in Food & Beverage, Paolo Veronesi to speak at UIA seminar on 15 March 2025.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sib.it\/?p=28783#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sib.it\/?p=28783\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sib.it\/?p=28783#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sib.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aspetti legali del marketing e advertising nel food &#038; 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