{"id":2978,"date":"2016-03-15T10:11:39","date_gmt":"2016-03-15T10:11:39","guid":{"rendered":"http:\/\/www.sib.it\/?p=2978"},"modified":"2026-06-09T14:44:24","modified_gmt":"2026-06-09T14:44:24","slug":"brand-sportivi-come-tutelare-integrita-e-valore","status":"publish","type":"post","link":"https:\/\/www.sib.it\/eventi\/brand-sportivi-come-tutelare-integrita-e-valore\/","title":{"rendered":"Alla conferenza INTA Brands and Sports di New York"},"content":{"rendered":"<p>SIB Societ\u00e0 Italiana Brevetti contribuisce alla conferenza di livello avanzato \u201c<a href=\"http:\/\/www.inta.org\/Programs\/Pages\/2016SportsAndBrands_Program.aspx\" target=\"_blank\">Brands and Sports<\/a>\u201d organizzata dall\u2019INTA (International Trademark Association) che si svolger\u00e0 a New York il 15 e 16 marzo 2016.<\/p>\n<p>L\u2019impatto dello sport sull\u2019economia e la sua popolarit\u00e0 a livello mondiale, unitamente alla copertura dei media e all\u2019attenzione critica che l\u2019opinione pubblica dedica alle societ\u00e0 sportive e agli atleti, fanno dell\u2019integrit\u00e0 un <strong>fattore chiave per il successo dei brand sportivi<\/strong>.<\/p>\n<p>Il titolo esteso dell\u2019evento \u00e8 infatti \u201cBrands and Sports &#8211; Challenges, Counterfeits and Crisis Communications: Maintaining Brand Integrity in a Changing Landscape\u201d.<\/p>\n<p>Parteciperanno alla conferenza diversi esponenti dell\u2019industria dello sport, compresi titolari di brand, consulenti legali, rappresentanti delle istituzioni, agenti sportivi, merchandiser, esperti di marketing e di gestione delle crisi.<\/p>\n<p>Il dibattito verter\u00e0 su sfide e opportunit\u00e0 della tutela dell\u2019integrit\u00e0 del brand, su come rafforzarne il valore e gestire eventuali crisi in un mondo dello sport in perenne trasformazione.<\/p>\n<p><strong>Il nostro consulente in marchi <a href=\"https:\/\/www.sib.it\/il-nostro-team\/consulente-marchi-roma-lorenzo-litta\/\" target=\"_blank\">Lorenzo Litta<\/a>\u00a0fa parte del project team incaricato di organizzare e presentare la conferenza<\/strong>, e mercoled\u00ec 16 marzo\u00a0sar\u00e0 relatore in due sessioni: &#8220;Crisis Management: What to Do When It All Goes Wrong and How to Make It Right&#8221;\u00a0e\u00a0&#8220;Image Is Everything&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIB Societ\u00e0 Italiana Brevetti contribuisce alla conferenza di livello avanzato \u201cBrands and Sports\u201d organizzata dall\u2019INTA (International Trademark Association) che si svolger\u00e0 a New York il 15 e 16 marzo 2016. L\u2019impatto dello sport sull\u2019economia e la sua popolarit\u00e0 a livello mondiale, unitamente alla copertura dei media e all\u2019attenzione critica che l\u2019opinione pubblica dedica alle societ\u00e0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alla conferenza INTA Brands and Sports di New York -<\/title>\n<meta name=\"description\" content=\"Come rafforzare il valore del 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