{"id":3088,"date":"2016-02-22T09:49:48","date_gmt":"2016-02-22T09:49:48","guid":{"rendered":"http:\/\/www.sib.it\/?p=3088"},"modified":"2016-02-18T10:04:40","modified_gmt":"2016-02-18T10:04:40","slug":"parliamo-di-contraffazione-con-i-ragazzi-del-liceo-visconti-di-roma","status":"publish","type":"post","link":"https:\/\/www.sib.it\/en\/events\/counterfeiting-and-teenagers-unreal-rome-event\/","title":{"rendered":"On the UNreal campaign trail in Rome with INTA"},"content":{"rendered":"

Why spend time discussing\u00a0 counterfeiting with\u00a0high school students?<\/p>\n

Because they are an important part of \u00a0both the problem and the solution.<\/p>\n

That\u2019s why Lorenzo Litta<\/a> will be talking to 150 students at Rome\u2019s Visconti high school<\/a> \u00a0on 22 February 2016 about just how dangerous counterfeits can be and what they can do about it.\"Students\"<\/p>\n

The event is part of the UNreal Campaign<\/a> \u00a0an awareness program run by INTA<\/a> (International Trademark Association) that aims to teach young people about the risks posed by fakes, the value of trademarks and the importance of buying genuine products. Lorenzo Litta is Chair of the UNreal Campaign European Subcommittee.<\/p>\n

Supported by sponsors, the campaign consists in awareness activities such as development of digital content, video blogs, targeting of information to teens as well as student events such as the one in Rome.<\/p>\n

During this session, Lorenzo will be engaging with the students about what a trademark is and what a powerful message it can carry across borders and language barriers, why counterfeiting affects us all, and why young people should be aware of the problem.<\/p>\n

Everyone will be able to join in a fake-spotting game and learn how to tell a counterfeit from an original.<\/p>","protected":false},"excerpt":{"rendered":"

Why spend time discussing\u00a0 counterfeiting with\u00a0high school students? Because they are an important part of \u00a0both the problem and the solution. That\u2019s why Lorenzo Litta will be talking to 150 students at Rome\u2019s Visconti high school \u00a0on 22 February 2016 about just how dangerous counterfeits can be and what they can do about it. The […]<\/p>\n","protected":false},"author":4,"featured_media":3090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[15],"tags":[],"acf":[],"yoast_head":"\nContraffazione e giovani, evento a Roma<\/title>\n<meta name=\"description\" content=\"Lorenzo Litta parla con gli studenti di un liceo romano dei pericoli della contraffazione e di come difendersi: l'evento UNreal del 22 Febbraio 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sib.it\/eventi\/contraffazione-e-giovani-evento-unreal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contraffazione e giovani, evento a Roma\" \/>\n<meta property=\"og:description\" content=\"Lorenzo Litta parla con gli studenti di un liceo 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