{"id":31058,"date":"2016-03-15T10:11:39","date_gmt":"2016-03-15T10:11:39","guid":{"rendered":"https:\/\/sib.arvis.dev\/events-2\/at-the-inta-brands-and-sports-conference-in-new-york\/"},"modified":"2016-03-15T10:11:39","modified_gmt":"2016-03-15T10:11:39","slug":"at-the-inta-brands-and-sports-conference-in-new-york","status":"publish","type":"post","link":"https:\/\/www.sib.it\/en\/eventi\/at-the-inta-brands-and-sports-conference-in-new-york\/","title":{"rendered":"At the INTA Brands and Sports conference in New York"},"content":{"rendered":"<p>SIB Societ\u00e0 Italiana Brevetti is contributing to the \u201c<a href=\"http:\/\/www.inta.org\/Programs\/Pages\/2016SportsAndBrands_Program.aspx\" target=\"_blank\">Brands and Sports<\/a>\u201d advanced level conference organised by INTA (International Trademark Association) and taking place in New York, 15-16 March 2016.<\/p>\n<p>\u201cBrands and Sports &#8211; Challenges, Counterfeits and Crisis Communications: Maintaining Brand Integrity in a Changing Landscape\u201d is the full title of the event.<\/p>\n<p>The impact of sports on the economy and its global popularity, along with the widespread media coverage and public scrutiny of sports organizations and athletes, make brand integrity a key factor for the success of sports brands.<\/p>\n<p>The conference will bring together stakeholders in the sporting industry such as brand owners, legal practitioners, government officials, sports agents, sports merchandisers, marketing and crisis communications experts.<\/p>\n<p>Discussions will focus on the challenges and opportunities of protecting brand integrity, on how to enhance brand value and manage crises in the ever changing world of sports.<\/p>\n<p>Our Trademark Attorney <a href=\"https:\/\/www.sib.it\/en\/our-team\/lorenzo-litta-trademark-attorney\/\" target=\"_blank\">Lorenzo Litta<\/a> is a member of the project team in charge of planning and presenting the conference. On Wednesday 16 March he will also be speaking during two sessions: &#8220;Crisis Management: What to Do When It All Goes Wrong and How to Make It Right&#8221; and &#8220;Image Is Everything&#8221;.<\/p>\n<p>If you wish to arrange a meeting with Lorenzo at\u00a0the margins of the conference, please <a href=\"mailto:roma@sib.it\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIB Societ\u00e0 Italiana Brevetti is contributing to the \u201cBrands and Sports\u201d advanced level conference organised by INTA (International Trademark Association) and taking place in New York, 15-16 March 2016. \u201cBrands and Sports &#8211; Challenges, Counterfeits and Crisis Communications: Maintaining Brand Integrity in a Changing Landscape\u201d is the full title of the event. The impact of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[88,15],"tags":[],"class_list":["post-31058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-2","category-eventi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>At the INTA Brands and Sports conference in New York -<\/title>\n<meta name=\"description\" content=\"The Brand and Sports INTA Conference, New York 15-16 March 2016: protecting brand integrity, enhancing brand value and managing crises in the sports world.\" \/>\n<meta name=\"robots\" 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content=\"263\" \/>\n\t<meta property=\"og:image:height\" content=\"160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Ercoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ercoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sib.it\\\/en\\\/eventi\\\/at-the-inta-brands-and-sports-conference-in-new-york\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sib.it\\\/en\\\/eventi\\\/at-the-inta-brands-and-sports-conference-in-new-york\\\/\"},\"author\":{\"name\":\"Laura 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