{"id":32369,"date":"2026-11-09T12:00:30","date_gmt":"2026-11-09T12:00:30","guid":{"rendered":"https:\/\/www.sib.it\/?p=32369"},"modified":"2026-11-09T12:26:09","modified_gmt":"2026-11-09T12:26:09","slug":"sibprima-novembre-2026","status":"publish","type":"post","link":"https:\/\/www.sib.it\/en\/newsletter\/sibprima-novembre-2026\/","title":{"rendered":"SIBprima novembre 2026 &#8211; Registrare il marchio in Cina in caratteri cinesi &#8211; Nuova legge marchi in Cina &#8211; Agevolazioni"},"content":{"rendered":"<table class=\"alignleft\" style=\"border-color: None; background-color: none; border-width: 0px !important; width: 650px;\" border=\"0 !important\" width=\"650\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 324px;\">\n<td style=\"width: 650px; vertical-align: bottom; height: 324px; border-width: 0px !important;\" colspan=\"2\"><img decoding=\"async\" class=\"alignnone wp-image-32373 size-full lazyload\" title=\"Registrare il marchio in Cina cosa serve sapere\" data-src=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Copertina-4-iStock-11673889.png\" alt=\"Registrare il marchio in Cina cosa serve sapere\" width=\"650\" height=\"433\" data-srcset=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Copertina-4-iStock-11673889.png 650w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Copertina-4-iStock-11673889-300x200.png 300w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Copertina-4-iStock-11673889-150x100.png 150w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/433;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 396px;\">\n<td style=\"width: 333px; vertical-align: top; height: 214px; border-width: 0px !important;\"><span style=\"color: #db3030;\"><span data-olk-copy-source=\"MessageBody\">MARCHI IN CINA \/ 1<\/span>\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.sib.it\/flash-news\/registrare-il-marchio-in-cina-limportanza-della-versione-in-caratteri-cinesi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\"><span style=\"color: #333333;\"><span data-olk-copy-source=\"MessageBody\">Registrare il marchio in Cina: l\u2019importanza della versione in caratteri cinesi<\/span><\/span><\/span><\/a><\/h3>\n<p><em><em style=\"font-family: inherit; font-size: inherit;\"><span data-olk-copy-source=\"MessageBody\">Perch\u00e9 \u00e8 importante registrare il marchio in Cina anche in caratteri cinesi?<br \/>\nE come scegliere una versione cinese del proprio marchio?<br \/>\nLe risposte nella nostra breve guida su come proteggere il marchio in Cina tenendo conto della necessit\u00e0 e delle abitudini dei consumatori cinesi.<\/span>\u00a0\u00a0<a href=\"https:\/\/www.sib.it\/flash-news\/registrare-il-marchio-in-cina-limportanza-della-versione-in-caratteri-cinesi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #db3030;\">(<\/span><span style=\"color: #db3030;\">leggi il seguito)<\/span><\/a><\/em><\/em><\/p>\n<p>&nbsp;<\/td>\n<td style=\"width: 317px; height: 214px; vertical-align: top; border-width: 0px !important;\"><img decoding=\"async\" class=\"alignnone wp-image-32372 size-full lazyload\" title=\"Marchio Coca-Cola in caratteri cinesi\" data-src=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Coca-cinese-inclina.png\" alt=\"Marchio Coca-Cola in caratteri cinesi\" width=\"325\" height=\"400\" data-srcset=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Coca-cinese-inclina.png 325w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Coca-cinese-inclina-244x300.png 244w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Coca-cinese-inclina-122x150.png 122w\" data-sizes=\"(max-width: 325px) 100vw, 325px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 325px; --smush-placeholder-aspect-ratio: 325\/400;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 56px;\">\n<td style=\"width: 333px; text-align: left; vertical-align: top; height: 45px; border-width: 0px !important;\"><span style=\"color: #db3030;\"><span data-olk-copy-source=\"MessageBody\">MARCHI IN CINA \/ 2<\/span>\u00a0<\/span><\/td>\n<td style=\"width: 317px; vertical-align: middle; height: 45px; border-width: 0px !important;\"><\/td>\n<\/tr>\n<tr style=\"height: 56px;\">\n<td style=\"width: 333px; height: 56px; text-align: left; vertical-align: top; border-width: 0px !important;\"><img decoding=\"async\" class=\"alignnone wp-image-32387 size-full lazyload\" title=\"Nuova legge marchi in Cina\" data-src=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Cina2-iStock-1282766128.jpg\" alt=\"Nuova legge marchi in Cina\" width=\"221\" height=\"300\" data-srcset=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Cina2-iStock-1282766128.jpg 221w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Cina2-iStock-1282766128-111x150.jpg 111w\" data-sizes=\"(max-width: 221px) 100vw, 221px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 221px; --smush-placeholder-aspect-ratio: 221\/300;\" \/><\/td>\n<td style=\"width: 317px; height: 56px; text-align: right; vertical-align: top; border-width: 0px !important;\">\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sib.it\/flash-news\/nuova-legge-marchi-in-cina-in-vigore-dal-1-gennaio-2027-ecco-cosa-serve-sapere\/\" target=\"_blank\" rel=\"noopener\"><span data-olk-copy-source=\"MessageBody\">Nuova legge marchi in Cina in vigore dal 1\u00b0 gennaio 2027<\/span><\/a><\/span><\/h3>\n<p style=\"text-align: left;\"><em><span data-olk-copy-source=\"MessageBody\">Entra in vigore il 1\u00b0 gennaio 2027 una nuova legge sui marchi in Cina; abbiamo riassunto le principali novit\u00e0 di interesse per le imprese italiane e aggiunto al riguardo alcuni consigli, utili sia per chi \u00e8 gi\u00e0 titolare di marchi cinesi, sia per chi si sta preparando a registrare un marchio in Cina. <\/span><span style=\"color: #ff0000;\"><em style=\"font-family: inherit; font-size: inherit;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.sib.it\/flash-news\/nuova-legge-marchi-in-cina-in-vigore-dal-1-gennaio-2027-ecco-cosa-serve-sapere\/\" target=\"_blank\" rel=\"noopener\">(leggi il seguito)<\/a><\/span><br \/>\n<\/em><\/span><\/em><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 333px; text-align: left; vertical-align: top; border-width: 0px !important; height: 24px;\"><span style=\"color: #ff0000;\">\u00a0<\/span><\/td>\n<td style=\"width: 317px; text-align: right; vertical-align: middle; border-width: 0px !important; height: 24px;\"><\/td>\n<\/tr>\n<tr style=\"height: 56px;\">\n<td style=\"width: 333px; height: 56px; text-align: left; vertical-align: bottom; border-width: 0px !important;\"><span style=\"color: #ff0000;\"><span data-olk-copy-source=\"MessageBody\">AGEVOLAZIONI MARCHI ALL&#8217;ESTERO<\/span><\/span><\/td>\n<td style=\"width: 317px; text-align: right; vertical-align: middle; height: 56px; border-width: 0px !important;\"><\/td>\n<\/tr>\n<tr style=\"height: 340px;\">\n<td style=\"width: 333px; border-width: 0px !important; text-align: left; vertical-align: bottom;\">\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sib.it\/flash-news\/il-bando-marchi-2026-agevola-la-registrazione-di-marchi-allestero-domande-dal-3-dicembre\/\" target=\"_blank\" rel=\"noopener\"><span data-olk-copy-source=\"MessageBody\">Il bando Marchi+ 2026 agevola la registrazione di marchi all\u2019estero (Cina compresa)<\/span><\/a><\/span><\/h3>\n<p style=\"text-align: left;\"><em><span data-olk-copy-source=\"MessageBody\">Agevolazioni per le PMI fino al 90% sulle spese per la registrazione di marchi UE e di marchi internazionali, domande dal 3 dicembre 2026. <\/span><span style=\"color: #ff0000;\"><em style=\"font-family: inherit; font-size: inherit;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.sib.it\/flash-news\/il-bando-marchi-2026-agevola-la-registrazione-di-marchi-allestero-domande-dal-3-dicembre\/\" target=\"_blank\" rel=\"noopener\">(leggi il seguito)<\/a><\/em><\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">\u00a0EVENTI CON SIB<\/span><\/td>\n<td style=\"width: 317px; border-width: 0px !important; text-align: right; vertical-align: top;\"><img decoding=\"async\" class=\"alignnone wp-image-24770 size-full lazyload\" title=\"Agevolazioni per la registrazione di marchi all'estero\" data-src=\"https:\/\/www.sib.it\/wp-content\/uploads\/2023\/07\/Agevolazioni4_450.png\" alt=\"Agevolazioni per la registrazione di marchi all'estero\" width=\"450\" height=\"338\" data-srcset=\"https:\/\/www.sib.it\/wp-content\/uploads\/2023\/07\/Agevolazioni4_450.png 450w, https:\/\/www.sib.it\/wp-content\/uploads\/2023\/07\/Agevolazioni4_450-300x225.png 300w, https:\/\/www.sib.it\/wp-content\/uploads\/2023\/07\/Agevolazioni4_450-150x113.png 150w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/338;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 333px; text-align: left; vertical-align: top; border-width: 0px !important;\">\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\"><span data-olk-copy-source=\"MessageBody\"><img decoding=\"async\" class=\"alignnone wp-image-32378 size-full lazyload\" title=\"Barbara Besati ed Elisabetta Papa, consulenti in propriet\u00e0 intellettuale e partner di Societ\u00e0 Italiana Brevetti\" data-src=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/EPA-BB2.png\" alt=\"Barbara Besati ed Elisabetta Papa, consulenti in propriet\u00e0 intellettuale e partner di Societ\u00e0 Italiana Brevetti\" width=\"325\" height=\"437\" data-srcset=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/EPA-BB2.png 325w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/EPA-BB2-223x300.png 223w, https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/EPA-BB2-112x150.png 112w\" data-sizes=\"(max-width: 325px) 100vw, 325px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 325px; --smush-placeholder-aspect-ratio: 325\/437;\" \/><\/span><\/span><\/h3>\n<\/td>\n<td style=\"width: 317px; border-width: 0px !important; text-align: right; vertical-align: top;\">\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sib.it\/flash-news\/nuova-legge-marchi-in-cina-in-vigore-dal-1-gennaio-2027-ecco-cosa-serve-sapere\/\" target=\"_blank\" rel=\"noopener\"><span data-olk-copy-source=\"MessageBody\">A novembre siamo a Roma e a Milano per parlare con le imprese di strategie di propriet\u00e0 intellettuale<\/span><\/a><\/span><\/h3>\n<p style=\"text-align: left;\" data-olk-copy-source=\"MessageBody\"><em>Roma, 13 novembre 2026<\/em><br \/>\n<strong>22\u00b0 Forum Piccola Industria <\/strong><em>(Confindustria)<br \/>\nElisabetta Papa interviene su come trasformare l\u2019innovazione in valore per l\u2019impresa.<\/em><\/p>\n<p style=\"text-align: left;\"><em>Milano, 17 novembre 2026<br \/>\n<\/em><strong>Dall\u2019idea al valore del brand: marchi, tutela e strategie di crescita per le PMI <\/strong><em>(MIMIT &#8211; UIBM &#8211; Univ. Milano-Bicocca)<br \/>\nBarbara Besati interviene sul tema della costruzione del portafoglio marchi.<\/em><\/p>\n<p style=\"text-align: left;\"><em>Per i dettagli di tutti gli eventi con SIB vai alla nostra <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.sib.it\/category\/eventi\/\" target=\"_blank\" rel=\"noopener\">pagina Eventi<\/a><\/span><\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARCHI IN CINA \/ 1\u00a0 Registrare il marchio in Cina: l\u2019importanza della versione in caratteri cinesi Perch\u00e9 \u00e8 importante registrare il marchio in Cina anche in caratteri cinesi? E come scegliere una versione cinese del proprio marchio? Le risposte nella nostra breve guida su come proteggere il marchio in Cina tenendo conto della necessit\u00e0 e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":32384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-32369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIBprima novembre 2026 - Registrare il marchio in Cina in caratteri cinesi - Nuova legge marchi in Cina - Agevolazioni -<\/title>\n<meta name=\"description\" content=\"Registrare il marchio in Cina, cosa serve sapere nella newsletter SIB per le imprese sulla tutela della propriet\u00e0 intellettuale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sib.it\/en\/newsletter\/sibprima-novembre-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIBprima novembre 2026 - Registrare il marchio in Cina in caratteri cinesi - Nuova legge marchi in Cina - Agevolazioni -\" \/>\n<meta property=\"og:description\" content=\"Registrare il marchio in Cina, cosa serve sapere nella newsletter SIB per le imprese sulla tutela della propriet\u00e0 intellettuale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sib.it\/en\/newsletter\/sibprima-novembre-2026\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-09T12:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-09T12:26:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sib.it\/wp-content\/uploads\/2026\/11\/Evidenza.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Ercoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ercoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sib.it\\\/en\\\/newsletter\\\/sibprima-novembre-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sib.it\\\/en\\\/newsletter\\\/sibprima-novembre-2026\\\/\"},\"author\":{\"name\":\"Laura Ercoli\",\"@id\":\"https:\\\/\\\/www.sib.it\\\/en\\\/#\\\/schema\\\/person\\\/1255dc6724ea1afebed55937799ceb58\"},\"headline\":\"SIBprima novembre 2026 &#8211; 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