{"id":6528,"date":"2018-04-19T08:30:49","date_gmt":"2018-04-19T08:30:49","guid":{"rendered":"http:\/\/www.sib.it\/?p=6528"},"modified":"2018-04-19T14:02:12","modified_gmt":"2018-04-19T14:02:12","slug":"blockchain-la-lotta-alla-contraffazione-iscrizioni-aperte-al-blockathon-euipo","status":"publish","type":"post","link":"https:\/\/www.sib.it\/en\/flash-news\/euipo-launches-anti-counterfeiting-blockchain-competition\/","title":{"rendered":"EUIPO launches anti-counterfeiting blockchain competition"},"content":{"rendered":"<p><em>Can blockchain technology help the fight against counterfeits? From 22 to 25 June 2018 the best programmers will take part in a Blockathon organised by the European Union Intellectual Property Office: a contest to find the best solution to fight fakes, and protect intellectual property rights, by using blockchain technology.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Can blockchain help build a <strong>common anti-counterfeiting infrastructure<\/strong>?<\/p>\n<p>The European Union Intellectual Property Office thinks it might, and has organised a <a href=\"https:\/\/euipo.europa.eu\/ohimportal\/it\/web\/observatory\/blockathon\" target=\"_blank\" rel=\"noopener\">Blockathon<\/a>, an anti-counterfeiting blockchain competition.<\/p>\n<h2><span style=\"color: #ff6600;\">Why blockchain technology for anti-counterfeiting<\/span><\/h2>\n<p>The reasoning is that a major problem with protecting intellectual property rights is the mere impossibility of tracking every package and shipment entering a given territory.<\/p>\n<p>Moreover, in the European Union there are many tools, solutions and ways to fight counterfeiting but they work separately, are centralised and have little synchronisation.<\/p>\n<p><iframe class=\"alignright\" src=\"https:\/\/www.youtube.com\/embed\/eNddita4iFY?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Lastly, there is no way to connect all relevant players: intellectual property offices, governments, customs, manufacturers, retailers, shipping companies, ports and airports and, last but not least \u2013 citizens.<\/p>\n<p>The idea is that greater synchronisation and decentralisation are needed: ways to communicate what is authentic and what has actually occurred throughout the supply chain from manufacturer to consumer. \u201cA secure, collectively shared truth\u201d, according to EUIPO.<\/p>\n<p>In practical terms, the Blockathon\u2019s aim is to <strong>link existing tracking solutions already on the market with public intellectual property databases<\/strong> by using blockchain technology.<\/p>\n<p>This is to be done by <strong>developing an infrastructure<\/strong> that allows interested parties to check the authenticity of any product openly and easily, and right holders to receive counterfeiting alerts.<\/p>\n<p>A tall order, but considering that the global annual value of counterfeiting is now set at about 338 billion euro, and that 43 million European Union citizens were tricked into buying a fake product instead of a genuine one in 2017 alone, the EUIPO believes it\u2019s time to explore new ideas.<\/p>\n<h2><span style=\"color: #ff6600;\">Where and when<\/span><\/h2>\n<p>The Blockathon will take place from <strong>22 to 25 June 2018 in Brussels, Belgium<\/strong>. 10 selected teams will work together with leading institutions, experts, industry, government representatives and tech companies to co-create relevant prototypes to address the anti-counterfeiting challenge.<\/p>\n<h2><span style=\"color: #ff6600;\">Applications<\/span><\/h2>\n<p>Applications are now <strong>open until 30 April 2018<\/strong>. Only teams of 4 to 8 members are admitted, including a captain representing the team.<\/p>\n<h2><span style=\"color: #ff6600;\">Prizes<\/span><\/h2>\n<p>Several prizes are provided, depending a system of points. Each team can win prizes up to a maximum of 70,000 euro.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Can blockchain technology help the fight against counterfeits? From 22 to 25 June 2018 the best programmers will take part in a Blockathon organised by the European Union Intellectual Property Office: a contest to find the best solution to fight fakes, and protect intellectual property rights, by using blockchain technology. &nbsp; Can blockchain help build [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tecnologia blockchain pu\u00f2 aiutare la lotta alla contraffazione?<\/title>\n<meta name=\"description\" content=\"Pu\u00f2 la tecnologia blockchain aiutare la lotta alla contraffazione? 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