SIB Società Italiana Brevetti is contributing to the “Brands and Sports” advanced level conference organised by INTA (International Trademark Association) and taking place in New York, 15-16 March 2016.

“Brands and Sports – Challenges, Counterfeits and Crisis Communications: Maintaining Brand Integrity in a Changing Landscape” is the full title of the event.

The impact of sports on the economy and its global popularity, along with the widespread media coverage and public scrutiny of sports organizations and athletes, make brand integrity a key factor for the success of sports brands.

The conference will bring together stakeholders in the sporting industry such as brand owners, legal practitioners, government officials, sports agents, sports merchandisers, marketing and crisis communications experts.

Discussions will focus on the challenges and opportunities of protecting brand integrity, on how to enhance brand value and manage crises in the ever changing world of sports.

Our Trademark Attorney Lorenzo Litta is a member of the project team in charge of planning and presenting the conference. On Wednesday 16 March he will also be speaking during two sessions: “Crisis Management: What to Do When It All Goes Wrong and How to Make It Right” and “Image Is Everything”.

If you wish to arrange a meeting with Lorenzo at the margins of the conference, please contact us.