Our expert on intellectual property in food and wine products Paolo Veronesi is to speak at the international seminar on “IP Law Tools for Protecting Food Products – Looking for the Perfect Pairing: Wine as a Case Study” taking place on 27-28 May 2022 in Verona.
The event is organised by the International Association of Lawyers (UIA) in cooperation with the University of Verona as well as with the Italian Food Law Association (AIDA), the International Wine Law Association (AIDV) and the Union of Wine and Vine Jurists (UGIVI).
Intellectual property rights such as plant variety rights, patents, utility models, trade secrets, geographical indications, denominations of origin, trademarks and domain names can play a vital role in the agri-food business, from the early steps of growing, breeding and manufacturing to the final ones of labelling, marketing and branding the finished products.
The seminar will focus on the protection of intellectual property rights in particular in the world of wine, with legal experts, academics and practitioners sharing their experiences and first-hand knowledge of leading cases concerning this sector, but relevant also to many other food products.
Paolo Veronesi, who is both an attorney-at-law and a European trademark attorney with a solid experience in the protection of intellectual property in food and wine products, will speak on 28 May 2022 at 9 am about the Prosecco-Prosek dispute. The name “Prosecco” designates a well-known Italian white wine, and is registered as a Protected Denomination of Origin under EU law. The Italian government, along with a number of Italian institutions and associations of Prosecco wine producers, have filed oppositions against an application recently filed by the producers of a Croatian wine to register the name “Prosek”as a Traditional Term under EU law.