“A domain name is an extremely important distinctive sign among the endless amount of data available on the internet. A domain name’s choice, management and defence must be conducted with a view to exploiting the world wide web’s potential without incurring elevated costs.”
A web site is the foremost web marketing tool. But how do you choose a domain name? How do you find your bearings among a multitude of extensions? And what do you do if someone has already registered a domain name that is identical or similar to your trademark or product?
Considering its importance, it is essential to devise a general strategy to manage domain names as a part of your enterprise’s intellectual property portfolio. From defining a criterion for the choice of where to register the domain name so that it will correspond to the client’s actual business needs, to the resolution of abusive registrations.
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