“Trademarks are the focal point of customer loyalty because they make products or services recognisable as coming from a given enterprise.”
If well conceived and managed, a trademark can become key in the success of a business as well as a substantial or prevalent part of its global value, in particularly successful cases.
When choosing, protecting and managing a trademark, it is essential to seek the support of an intellectual property consultant who understands the market in which your business is playing and its competition rules.
Our services range from world-wide registration of the trademark to its protection and enforcement on global markets, in all its aspects and uses, including the internet and social networks.
We also advise on the drafting of license agreements, trademark valuations and procedures in which trademarks can constitute an element for obtaining financial or fiscal benefits.
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